Marketing Portfolio

Hi there!

My name is Brian Maina Ngugi, and welcome to my page!

This portfolio is a curated showcase of my projects, both from my academic career and real-world experience, that demonstrate my passion for building and growing innovative brands.

I've focused my work on product marketing and branding because I believe in the power of a compelling story to connect with people.

I’m a final-year Marketing student at Munster Technological University, Cork, Ireland, with a keen interest in product marketing and branding.
My background as a graphic designer gives me a unique perspective on the power of a brand's visual identity, which I apply to the strategic process of understanding customer needs, positioning products and communicating their value.
With extensive experience in the corporate world, including my current role at a leading global tech company, I'm passionate about applying the marketing mix to launch and grow innovative products that genuinely connect with people.

Developed the full brand identity and rollout strategy for KENA SIP, a premium, family-owned Kenyan tea brand.

Positioned at the intersection of luxury and wellness, the brand is scheduled to launch soon with a focus on quality sourcing and global market appeal.